"Like sands through the hourglass, so are the days of our lives." For nearly half a century, those words have introduced and underscored one of daytime drama’s rare mainstays. NBC's "Days of our Lives" first premiered as a half-hour drama in 1965 and expanded to an hour-long drama 10 years later. Today, it remains a favorite among viewers of daytime television serials.
In its 50 years, "Days of our Lives" has garnered numerous Emmy® Awards and nominations, as well as multiple Soap Opera Digest and People’s Choice Awards. The show’s success derives from its consistent commitment to excellence in writing and storytelling - supported by a diverse ensemble of performers - and an uncanny knack for anticipating viewer interests. With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, "Days of our Lives" remains a perennial favorite among viewers of all ages.
"Days of our Lives" is set in the fictitious midwestern town of Salem. The core families are the Bradys, the Hortons, and the DiMeras, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama.