Sony Pictures Television

Press Release


CULVER CITY, CA (March 5, 2013)Crackle, Sony Pictures Television's multi-platform entertainment network, announced today that, together with innovative video advertising technology platform Innovid, they are launching cRoll. cRoll is the first interactive video ad unit that provides a consistent creative experience across all screens and devices: online, iOS mobile/tablets, Android mobile/tablets, connected TV's and game consoles. 
The first campaign to use this new technology is for Disney's feature film Oz The Great and Powerful, and features a video pre-roll ad with a persuasive call to action that invites viewers to dig deeper into the film. When viewers engage, a slate takes over the screen providing additional information about the movie, including an image gallery carousel with character bios.  All cRoll units are permission-based, never interrupting the viewer experience and provide measurable engagement metrics to advertisers. Disney's ads will be placed in Crackle's feature films, television shows and original content channels. 
About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver and measure video campaigns, in any format, on any screen, publisher or ad network. Innovid's Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers.  Bringing a new dimension to online video, Innovid's iRoll reimagines the possibilities for interactive engagement across multiple screens.  For more information, visit


Paula Askanas
Executive Vice President, Communications


About Crackle, Inc.

From fast-paced action, to escapist comedy to binge-worthy dramas, Crackle features a robust library of curated and entertaining acquisitions and premium original content for today's connected and engaged enthusiast audience‎. Sony Pictures Television Networks' free, ad-supported network offers an ever-changing lineup of Hollywood’s top feature films and popular TV shows and is accessible in the U.S. and Canada with no subscription or commitment required. New titles, in genres including Drama, Action, Fandom, Comedy and Thriller, are added each month and content is accessible on every connected device. Available in 21 countries, including Latin America, Crackle lets viewers login to save favorites and resume watching on any platform.  For more information, go to or follow @Crackle ‎on Facebook, Instagram and Twitter for real-time updates.

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