Sony Pictures Television
SONY PICTURES TELEVISION CLOSES BREAKAWAY DEAL AND SECURES NEW FORMATS
London, 20th September 2012: Sony Pictures Television (SPT) is expanding its non-scripted offering with acquisitions, commissions and a talent tie-in ahead of MIPCOM.
One of SPT's newest gameshows, Breakaway, has been picked up by Egypt's leading commercial broadcaster, Al Hayat, with SPT Arabia commissioned to produce a local version to be stripped through weekdays. In the UK, the BBC ordered a second series of Breakaway for this Autumn from Gogglebox Entertainment, originator of the format. This follows a successful debut season of 20 episodes on BBC2 earlier this year. Breakaway sees contestants compete as a group to complete a giant, lit-up racetrack through trivia questions with the option for any player to break away at anytime to take all of the prize money alone.
SPT has also acquired two new, non-scripted formats for international launch in Cannes next month. The first is Israeli format, Raid the Cage, an action-packed gameshow where couples complete trivia and physical challenges to haul prizes from a gigantic cage before the doors slam shut. The format is co created by Shy Barmeli and United Studios who have secured a 14 episode series commission with Israeli broadcaster, Reshet. SPT will now distribute the format internationally and has also agreed a first look deal with co creator, Shy Barmeli, to develop future formats together.
The second acquisition is The Takeover, a factual entertainment format developed by Irish production company, Toto Productions, for RTE. The Takeover is a particularly topical offering where bosses of struggling companies stand aside and let the employees take over in a last ditch attempt to save the business and their jobs. SPT has acquired international rights outside of Ireland.
SPT will also launch a third new format, Casanova Bootcamp, created by its international development team and its Dutch production venture, Tuvalu Media. The format has secured a seven episode, series commission for Dutch broadcaster Veronica, which Tuvalu Media will produce. Casanova Bootcamp is a coaching format that sees love-starved, male dating failures taken back to basics with a series of experts and challenges to become dating Casanovas. The viewer follows their journey to find love, learning from the tips & tricks shared with the audience.
Wayne Garvie, Chief Creative Officer, International Production at SPT said: SPT's priority is always investing in and nurturing great talent and great ideas, wherever they appear. SPT has a formidable catalogue of formats from all over the world and we look forward to helping buyers meet their scheduling needs with tried and tested successes.Ě
SPT's returning non-scripted formats will also be on offer to broadcasters at the annual TV market from SPT's international production and distribution teams. Dragons' Den continues its global success with 22 format versions around the world. The US version, Shark Tank, premiered its fourth season on ABC this month with the highest ratings in the history of the US show. Who Wants To Be A Millionaire? is now formatted into 86 versions globally, most recently launching on Al Hayat in Egypt. The Dr Oz Show continues to prescribe well being around the world with 11 local versions produced in territories such as the US, China, Russia, India, Brazil, Armenia, Chile, Colombia and the Middle East.