CULVER CITY, CA (July 10, 2012)”Philip Lynch has been promoted to senior vice president, digital networks & games, for Sony Pictures Television (SPT), it was announced today by Eric Berger, executive vice president, digital networks, SPT, to whom he reports.
In this role, Lynch is responsible for negotiating distribution deals and managing relationships with partners on behalf of Crackle, the studio's multi-platform video entertainment network worldwide, and for acquisitions and programming for Crackle's English language services in the US, UK, Canada and Australia. He will also oversee future expansion of Crackle into new territories. Additionally, Lynch supervises the game applications business for the studio's shows such as Wheel of Fortune¯ and Jeopardy!¯
Previously, Lynch served as vice president, digital distribution & mobile entertainment where he managed all distribution, business development, licensing, account management and programming functions for the mobile games group as well as Crackle. In the last year under Lynch's purview, Crackle has expanded into the UK, Canada and Australia as well as launched applications on iOS, Android, Xbox, ROKU, GoogleTV and Playstation. Crackle was selected as a Top 5 Entertainment Application for 2011 and is ranked as a Top 5 application on Roku and Sony connected devices.
Lynch joined SPT in 2007 as director of digital distribution and services and launched Sony Pictures cross platform digital ad supported and transactional businesses. Beforehand, Lynch was vice president of business development at FUN Games and served in various business development and product roles at IAC/InterActive Corp, RampRate Advisors and Yahoo Music.
Lynch graduated from Brown University with a double bachelor's degree in organization behavior management and sociology. He currently serves as the class alumni communications officer for his graduating class.
About Crackle, Inc.
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional television programming and feature films from Columbia Pictures, TriStar Pictures, Screen Gems and others. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle at www.crackle.com