Executive Vice President
Eric Berger is the executive vice president and general manager of digital for Sony Pictures Television (SPT). As executive vice president, he leads all digital operations and initiatives in the over-the-top and traditional linear TV networks business.
Crackle is a digital over-the-top streaming network distributed online, on mobile and on connected TVs and game consoles. As the GM, he oversees the original programming studio that produces and distributes award-winning series and feature-length productions, including The Art of More, Joe Dirt 2: Beautiful Loser , Chosen, as well as commissioning Sports Jeopardy!, and Jerry Seinfeld's Comedians In Cars Getting Coffee.
Additional GM duties include running the digital businesses of Sony Pictures Television’s networks worldwide, which includes 150 channels reaching 1.3 billion cumulative households with brands such as Sony Channel, AXN, and Animax. Solutions include TV Everywhere and Second Screen applications for shows such as the AXN original production Hannibal, as well as the Subscription On Demand (SVOD) service Animax in the UK.
Berger also oversees programming, marketing, operations, product development and engineering. He expanded the business from US-based and online to 30 applications/platforms in 21 countries including Canada, Australia, Brazil and Mexico, to name a few. Further, he created and leads a proprietary sales organization that supports Crackle and the PlayStation platform, as well as PlayStation Vue; this includes sales offices in New York, Chicago, San Francisco and Los Angeles, as well as sales solutions, pricing, yield management and ad operations.
In addition, he oversees the Sony Pictures Television Games publishing business (studio and distribution of applications across all phones and tablet); properties include Wheel of Fortune, Jeopardy!, and Sports Jeopardy!, as well as US based linear television networks that include Sony Movie Channel, CineSony and GetTV.
Berger joined the company in 2006 as vice president, mobile entertainment where he guided SPT’s mobile games division from 17th to 5th place in the market and successfully launched video services on all major mobile operators. In 2008, Berger was named senior vice president, digital networks, and was responsible for creating and syndicating content to major online and mobile providers.
Prior to Sony Pictures, he was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.), where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts here included shaping the company’s overall mobile strategy, including driving investment, acquisition and business development.
Berger is on the Executive Committee to the Governor for the TV Academy’s Interactive Peer. He is also on the Consumer Electronics Association Content and Entertainment Board of Directors.
He received his BA from Colgate University and his MBA from New York University.