Executive Vice President
Eric Berger is the executive vice president of digital at Sony Pictures Television Networks and general manager of Crackle, the studio's global multi-platform video entertainment network and streaming service. In his position, Berger oversees Crackle’s programming, marketing, distribution, product, video operations and engineering, as well as ad sales for Crackle and PlayStation. Berger is also responsible for the development, production and distribution of original features and series created for Crackle.
Under Berger’s direction, Crackle has become the leading Over-the-Top, premium ad-supported network. With over 120 episodes of quality original programming that have been cultivated in just under two years, Berger has been at the forefront of Crackle’s transformation. Long before other networks announced upcoming streaming plans, Crackle has been operating as a television network with a core focus on creating entertainment content, programming it and delivering it—over the top, on every platform. This model speaks to the evolution of the TV industry and is at the forefront of how TV Networks will increasingly address consumer behavior.
Crackle is available online, on connected TVs and game consoles, and mobile devices, currently accessible in 21 countries including the US, Canada, Australia, Latin America and Brazil. Berger also manages mobile games and applications based on television properties and, in conjunction with the general managers, the digital presence of the company's channels around the world. The studio’s channels, including AXN, SET and Animax, reach more than 980 million cumulative households worldwide and are supported by a digital presence that includes more than 100 websites, second screen applications and participation TV. Additionally, Berger manages all ad-supported digital businesses and partnerships with companies such as YouTube and Hulu.
Prior to Sony Pictures, Berger was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts included shaping the company's overall mobile strategy, including driving investment, acquisition and business development.